Delivering the highest quality data since 2014

Prolific sets quality standards for online research and data collection. Get reliable human feedback for your projects, every time.

Trusted by over 3,000 world-renowned organizations

Yale
AI2
Stanford
Google

Independent research consistently shows Prolific delivers the highest quality data

While other companies chase scale or speed at any cost, we've always known that nothing matters more than data integrity.

How we deliver this

Introducing Protocol: our multi-layer quality system

Quality participants over quantity

Quality participants over quantity

We invite only 13% of applicants from our waitlist based on demand. After 50+ rigorous quality and identity checks, just 55% pass and can start studies and tasks.

Continuous fraud detection

Continuous fraud detection

Ad hoc identity confirmation checks ensure no fraud, bots, or shared accounts. Our machine learning algorithms detect suspicious patterns across the pool, and our full-time quality team responds.

In-study quality controls

In-study quality assurance

Our proprietary authenticity checks detect AI-generated responses with 98.7% precision. Exceptionally fast submissions are automatically flagged and replaced.

Performance-based quality controls

Performance-based quality controls

Top-performing participants earn priority access to studies, and poor performers are excluded. Use our quality and skills-based targeting options to filter to high performers.

Motivated and engaged participants

Motivated, engaged participants

Our industry-leading reward structure and policies have built a loyal participant community that delivers thoughtful responses and strong retention for ongoing projects.

Join thousands of others getting better results today

Accelerate your impact with complete quality control.

Learn more about how we ensure the best data

Learn more about the 5 layers of Protocol
Read the blog
Watch our VP of Product talk about keeping research real in the age of AI
Watch now
Read our whitepaper about Prolific's overall approach to data quality
Read the whitepaper
View peer-reviewed research that compares Prolific with other platforms
See the proof
View Prolific customer case studies
Learn more