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Our Customer Satisfaction Score doubled for our Panel from 25 to 51 (out of 100) within 2 months of switching to Prolific
Prolific is the Ben to our Jerry.
We're thrilled with our partnership with Prolific. Their rapid project execution and exceptional deliverable quality, evident in a sub-1% removal rate for qualitative research, complemented by an intuitive setup and detailed profiling, have been instrumental in meeting and often exceeding our client expectations.
We’ve worked with Prolific since we launched in 2016. Prolific aligns with Gorilla’s values to serve the academic research industry and change the world with high-quality data. Thank you for the work you do in ensuring our clients get high-quality participants—it makes our lives a lot easier!
By far the easiest self-use platform I’ve used, and this comes from someone who has been in market research for 10+ years.

Deliver high-quality data, every time
Forget panels that promise millions of participants but deliver unacceptable data after weeks of waiting.
Prolific provides verified, real participants who engage seriously with your customers' research and tasks.

Supply the demographics your customers need
Provide 200,000+ diverse participants for academia, consumer research, and AI development.
Target broad or specific audiences in over 40 countries, from nationally representative samples, to domain experts for niche AI applications.

Provide data in hours, not weeks
Don’t let recruitment slow down your customers.
It takes just 3 hours on average for Prolific to fulfil projects on similar partner platforms.
How you can partner with us
We provide participants for all kinds of research and AI use cases:
- Run market, UX, or academic research with our global crowd: 200,000 real participants in 40+ countries. Choose from over 300 demographic screeners and easily run custom screening to find more specific audiences.
- Accelerate AI development with pre-qualified AI taskers or domain experts in healthcare, STEM, coding, and more. These participants are rigorously vetted for their AI annotation and evaluation skills, plus subject matter expertise.
Learn more about our different audiences and let's chat about your customers' needs to see if we're a fit.
Prolific is designed to support a wide range of research and AI development projects. From academic research, market and UX research, to AI annotation and evaluation through human feedback.
If you're unsure whether we cover your use case, let's chat.
Most datasets take minutes to hours to complete. For more niche audiences, it may take a few days.
Rapid data collection is something that regularly delights our customers!
Data quality is central to our DNA and we work to improve this every single day.
We have a proprietary, automated data quality system called Protocol, that checks over 50 different datapoints to verify identity and quality, and remove bad actors from our pool. These include things like ID verification, geolocation, and how attentively participants answer our test study.
To learn more about our system, read our data quality whitepaper.
There are two easy ways to integrate with Prolific:
- As a no-code option, you can simply link participants to the task. If you're a Tech Partner looking to promote use of your tool alongside Prolific, this is the fastest option for users to get started.
- Alternatively, workflows and tools can be connected via the API. This is best for programmatic or high-volume data collection, or if you're a Channel Partner looking to offer Prolific's participants inside your product.
For Channel Partners looking to offer our participants within your product, you can add value to your business fast. The fastest partners complete integration in just 1 month, with most finishing within 3 months. Whilst you do the build, our team will support you every step of the way.
We care about fair compensation for the quality work our participants put in.
Prolific has a set minimum participant reward of £6 or $8 an hour, so a 20 minute study at $8 an hour would come to $2.67 per participant. Prolific then takes a percentage platform fee on top.
For harder-to-reach audiences like domain experts, we recommend paying more. Learn more about our pricing.