Run research with confidence based on the highest-quality data
Conduct studies you can be sure of – using custom samples from our pool of 120,000+ active, vetted and engaged participants.
Trusted by over 3000 world-renowned organisations
3 mins
A study is launched every 3 mins
120K
Active, vetted participants
30K
Researchers use Prolific
38
Participants from 38 countries
2 hours
To complete average data set
Get the highest standards from our first-rate participant pool
We vet, then constantly monitor and improve our pool based on trust scores from researchers. So you get accurately completed studies, surveys and automated checks – by trusted, well-treated and properly-paid participants.
Fair treatment = accurate data
We make sure participants are paid ethically with a set minimum reward, so they’re properly recognised for their time and motivated to answer quickly and accurately.
Rich and reliable responses
Expect exceptionally detailed, accurate and honest free-text responses from our engaged audiences.
Get support as soon as you need it
Answer questions quickly with our dedicated help centre and friendly and expert support team.
Get started fast
and stay in control
Get set up in just 15 minutes and launch a study. Answers are completed in 2 hours on average – so you can quickly move on to analysis!
Get organised with workspaces and projects
Create multiple workspaces for different teams. Organise into projects to sort studies by topic, theme or thesis.
Save time by sharing with colleagues
Add people to your workspaces – whether that’s colleagues or finance teams to get visibility on funding. Budget centrally, then everyone can run studies using the shared funds.
Don’t learn new tools.
Use the ones you know
Use the ones you know
Use the survey tools you’re familiar with to create studies – just add a link or integrate via our API.
Works seamlessly with all your usual tools
Easily target specific samples – for free
Easily create targeted samples using our 300+ filters to create custom groups from our large, diverse pool. You can also target representative audiences for a small additional fee.
Follow up with participants and refine studies
It’s easy to find, message and follow-up with (anonymised) participants to support longitudinal or other multi-part studies.
Do complex studies using different kinds of media
Our flexible approach to integrations means you can easily add other media such as video or audio, or do group or simultaneous tasks – to make qualitative and experimental studies easier.
Start now and see results in hours
No set-up cost or subscription. Just pay a fee per response at a reduced price for non-profit and academic institutions.
Academic Research
We’ve helped world-leading academic researchers and institutions to...
...Run a complex study to change opinions about the climate crisis
…Help researchers analyse social media content moderation
TUM & Univesity of Oxford
…Explore how humans react to and detect deep fakes
UCL
…Run multiple psychological experiments by combining Prolific and Gorilla.
Get support at every step
Spend less time getting set up, or helping teach your students the right research approach. We offer a wealth of resources from how to write comprehension checks, through to research consultants you can hire to support your project.
Get better responses with our attention and comprehension training
We’ll help you write effective attention and comprehension checks to make sure respondents check their answers and you don’t waste money on poor responses.
Learn more
Find the answer at our online help centre
Need help? Just visit our Researcher Help Centre and type your question – or explore by subject, read articles or watch helpful explanatory videos.
Explore our help centre
Make your study a success with support
We’re here to support you. Ask our support team anything you need to be successful with your studies.
Contact support
Pricing
Service fee
Participants should keep 100% of their rewards, so we charge our platform fee on top. This fee is reduced for non-profit and academic institutions.
Audience filters
Our 250+ pre-set filters are free to use. Choose a representative sample for an additional cost.
Participant rewards
Everyone’s time is valuable, so the minimum reward allowed is £6.00/$8.00 per hour.
Try our cost calculator
Getting started is simple
It’s fast and free to set up an account. Explore our participants and view our transparent, response-based costs before committing to anything.