Better data for a better world

Prolific is a technology company creating the biggest pool of high-quality, human-derived data in the world—and the ultimate platform to access it.

Over 35,000 AI developers, researchers, and leading organizations use Prolific to gather rich data from reliable and engaged participants - with a new study launched every 2 minutes.
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OUR MISSION

To help thinkers, creators, and innovators make the impossible possible.

Prolific makes it quicker and easier for people to secure data they can depend on - data from our pool of verified and diverse participants.

By connecting our customers to richer data, we're building a future where human insight drives breakthroughs in science, technology, and society.

Our participants & pool
ABOUT PROLIFIC

What is Prolific?

Prolific connects researchers, AI developers and product teams with real people who take part in studies online. It’s built for collecting high-quality, human data quickly and reliably, from training AI models to running behavioral research. Every participant is vetted, active and fairly paid, so you get trustworthy results without the usual noise.

Our impact

Prolific in numbers

200k+
Active, verified participants on the platform
35k+
Data collectors use Prolific
10k+
Organizations across the world use Prolific
700+
Studies launch every day on Prolific
Every 2
minutes a new Prolific study launches
97%
Study completion rate
<2
Hours to complete a data set on average
38+
Countries represented in our participant pool
80+
Languages spoken by our participants

Trusted for 10 years by AI developers, leading academics, and groundbreaking organizations

At Prolific, we’re helping our customers build a better world with better data.

The people behind your data matter. Whether it's AI training, survey responses, or user research, we believe in the power of human-centric data.

Our goal isn't just to provide better data - it's to enable our customers to make the breakthroughs that shape the future of science, technology, and society.

Phelim Bradley, Ph.D., CEO & Co-founder
Who we are

Our principles

We win together
Every contribution from our Prolificos, partners, and community is valued. When one of us wins, we all win! Our integrity, transparency, and respect create an environment where trust flourishes, helping us work together without ego, and with a positive sum mentality.
We care deeply about our customers
Our mission needs our customers, and our customers’ missions need Prolific. We’re committed to putting customer satisfaction above all else, ensuring they always feel valued and supported, and delighting them with market-leading solutions that exceed their expectations.
We make every minute count
Time is precious, so we don’t waste it. We turn vision into action, seizing opportunities to support world-changing research. Fueled by our sense of urgency and ownership, we prioritize the right actions for driving impact and advancing our mission.
We’re optimistic and find a way
We tackle challenges head-on, learning by taking action. No obstacle is insurmountable, and our optimism fuels creativity and resilience, driving us to make change happen. We persistently pursue our vision for a brighter future powered by world-changing research.
We embrace change
The only constant is change - and we embrace it. We work in a dynamic industry, and reflect that by being flexible, adaptable, and open to new ideas. We foster a culture where we're always learning and improving, so we're better equipped to address complex challenges.
We aim high
Excellence is our standard. We always challenge ourselves to innovate and improve, so Prolific has as much impact as possible. Aiming high means striving to build something great, ensuring we create extraordinary value in everything we do.
CAREERS

Come work with us

Be at the forefront of a data revolution that will shape the future of AI and human knowledge. 

Ambitious, innovative, and ready to make every minute count? Then this is your chance to join a fast-scaling business backed by $32M in Series A funding – where you’ll learn, grow, and make a difference.

Careers at Prolific

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