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Our mission

To make high-quality, trusted data available to everyone.

The truth matters: the best decisions, and biggest discoveries, are built on the highest-quality data. And with the proliferation of AI, access to reliable, diverse data to teach these models has never been more important. By democratizing access to better quality data at scale, we help to put safe, bias-free, and accurate data at the heart of the latest research and technologies.

Our participants pool

Our story

Prolific co-founded at Oxford University
Researchers use Prolific
Organizations across the world use Prolific
Studies launch every day on Prolific
Every 2
Minutes a new Prolific study launches
Active, vetted participants on the platform
Hours to complete a data-set on average
Countries represented in our participant pool
Languages spoken by our participants
Response rates to studies

Trusted for 10 years by leading academics, researchers, and organizations

I’m incredibly proud of what Prolific has achieved already. Our platform is providing trusted insights to enable world-changing research.

The people behind your data matters - who fills in your survey, takes part in your user research, or trains your AI. My hope is that Prolific can be the infrastructure for quality human insights which will power the innovations of the future.

Phelim Bradley, Ph.D., CEO & Co-founder

Meet our leadership team

Phelim Bradley, Ph.D

CEO & Co-founder
Phelim’s background is in Physics and Computational Biology, with a DPhil in Genomic Medicine and Statistics from Oxford University. He built the first Prolific platform in 2014, led the product strategy as CTO, and became CEO in 2021. In his spare time he’s an avid Irish Rugby supporter, whisky drinker, and amateur yogi.

Michelle Harte

General Counsel
Michelle loves the challenges start-ups bring and joined in 2021, heading up all things legal at Prolific. She loves hiking, going to concerts, and being a taxi service to her two sports-mad sons.

Jess Fiander

Jess joined Prolific from PwC to help build a finance team which delivers meaningful insights and engages stakeholders in our growth journey. Outside of work, she is a keen home baker, proud dog-mum, and park run regular.

Nick Mills

Nick is a seasoned business leader with 25+ years of experience scaling tech companies, including roles at Stripe, CircleCI, Meta, and Microsoft. He brings extensive go-to-market expertise in businesses ranging from early startup through to public market scale, and is passionate about supporting innovative companies in shaping the technologies of tomorrow.

Sara Saab

VP, Product
Sara comes to Prolific after doing Product on both sides of the Atlantic, in industries ranging from healthtech to transport. Outside of work she weightlifts, runs, and stays on top of the latest fiction releases. She loves a good croissant.

Frankie Bryant

VP, Sales and Customer Success
Passionate about tech for good, Frankie joined Prolific to lead our sales and customer success teams. They help our researcher customers to do the best research of their careers on Prolific. At home, you’ll find her spending time with her little one and watching too much CBeebies.

Thom Cummings

VP, Marketing
Thom brings over a decade of innovative marketing leadership to Prolific, having previously helped take Pitch, Grover, and SoundCloud through hypergrowth. Focused on building and delivering sustainable, data-driven marketing models, Thom is a people-centric leader, fueling global reach with purposeful strategy execution.

Chloe Cochrane

Director, People and Talent
Chloe leads Prolific's People Strategy and has a strong background in Talent Acquisition. With her team, she ensures Prolific attracts top talent and cultivates a thriving work culture. She is a proud dog mum to Sully her Shar Pei, enjoys playing netball and indulging in her chocolate addiction.
See all

Our principles

We put the quality of the research first
We aim to improve the quality of research, data, and decision-making. Everything centres around our mission to facilitate world-changing research.
We build trust
We build trust through responsible actions, honest relationships, and feedback. And build a product that facilitates trust with our users.
We celebrate our differences
We care deeply about diversity within our team and on our platform. We embrace our differences and are open to being challenged and receiving feedback.
We are deeply curious about solving problems
We're solving complex problems no one has solved before. We approach challenges with humility, understand problems in detail, and think systematically about solutions.
We are optimistic and find a way
We’re realistic but optimistic about the impact of Prolific and achieving our vision. We’re proactive, take ownership, and make fast decisions to drive progress.
We experiment and iterate fast
We aim to make progress and make decisions quickly. We have an experimental mindset, which we apply with rigour to make faster decisions.

Come work with us

As a growing team we’re looking to hire passionate, curious people who care about making the world better. We prioritize Diversity, Equity, and Inclusion (DEI) to create an inclusive workforce that fully represents and reflects different cultures, backgrounds, and viewpoints.

If you’re excited about our potential, come and join our 100+ Prolific – they’ll be some of the best colleagues you’ll ever have!

Careers at Prolific

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