Prolific in the news

Wanted: Human experts to help train AI
Fast Company, January 13th 2026
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5 people explain how they broke into AI training and how much they make in their side hustle
Business Insider, Nov 28th, 2025
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Prolific CEO Phelim Bradley interviewed on Bloomberg Daybreak Europe
Bloomberg, June 24th 2024
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4 ways CFOs can adapt to the downturn — and their changing role
Sifted, September 26th 2023
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The Corkman building the Google of market research
The Times, August 7th 2023
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Prolific raises $32M to train and stress-test AI models using its network of 120K people
TechCrunch, July 12th 2023
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Prolific has featured in The Times, Verdict, Sifted, and more...

Our ultimate ambition is to become synonymous with online research.

In the same way when you think about search you think about Google, we want to be the platform when you think about gathering data from people.

Phelim Bradley, CEO, in The Times

Data provenance is becoming increasingly vital in AI, highlighting the importance of transparently indicating where an AI model’s data originates in a reliable and trustworthy way.

Facilitating the easier tracing of AI training data back to representative and diverse human groups is crucial, ensuring a broad spectrum of human experiences are captured in our AI systems.

Sara Saab, VP of Product, in Verdict Magazine

As a finance function, we need to keep not just our budget holders but everyone in the company informed on financial performance.

As well as just being a much more pleasant way of working with our colleagues, this also helps make sure other teams feel comfortable being equally transparent with us.

Jess Fiander, CFO, in Sifted

Press Releases

Online research platform Prolific calls for ethical standards to be set for AI workers
April 2024
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2023 marks a pivotal year of growth in ethical AI development for online research platform Prolific
December 2023
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Prolific announces £25m funding to improve AI systems with high-quality, verifiable human insights
July 2023
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