How Prolific works

Prolific empowers you to get the data you need for your AI and research projects—faster. Get set up, target the right participants, and launch tasks, surveys, or experiments in your tools in minutes.

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Trusted by over 3000 world-renowned organizations

Step 1

Start your draft study

No need to speak to anyone—create an account and get started.

There’s no contract or subscription—just a transparent service fee for each completed response.

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Self-serve UI

Step 2

Link to your task or study on your favorite tools

Create your study or AI tasks in your usual tools like survey forms or any other data collection interface.

Or use our API to scale programmatically.

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Step 3

Choose your participants

Enter how many participants you need, and who you want to contribute to your task or study using 300+ audience filters.

The number of eligible participants on the platform will update live as you choose your filters.

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Step 4

Add money and set it live

Use our cost calculator to work out pricing.

Set participant pay and the time it takes to  complete your study.

Add the funds and start collecting data.

FEATURES

Pricing calculator

Need more support?

It's easy to use Prolific on your own, but if you're looking for more support, our in-house experts can help you manage your research and AI development projects.

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Features

Features that help you do more with less

Unlock the full potential of your projects with tools designed to streamline your workflow and enhance your results.

Flexible study and task design

Prolific allows for highly flexible project design options, including interviews, follow-up studies, and recurring, multi-part projects.

Audience filters

Find the right audience using 300+ audience filters, representative or custom samples, or set up a custom screening survey.

Participant management

Message participants and re-target them for future projects. Use bonus pay feature for your best respondents.

Integrations

Prolific integrates with any third-party or custom-built tool a simple link. You can also use our API to scale and automate more easily.

Workspace

Organize studies and tasks into projects. Share with colleagues, external collaborators, or finance teams to give visibility on funding.

Support

Get support on everything including task or study design, step-by-step Help Center documentation, and dedicated study set up from our research consultancy.

Trusted by researchers, AI/ML developers, and leading organizations in academia and across industries.

How our customers use Prolific

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Data labeling

High-skilled annotators

Shovels used Prolific to find high-skilled, specialist participants to label building permits. These labels form the basis of quality datasets that become a baseline for the accuracy of their AI model.

Datasets

Text-to-image AI models

Prolific’s streamlined participant management process meant researchers could achieve a high level of engagement and satisfaction among participants. This was necessary for obtaining high-quality data.

Market research

Research the future of work

By offering a user-friendly platform, pre-vetted participants, and advanced screening options, Prolific enabled Asana to immediately customize their target audience with extreme precision.

Get the quality data you need

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