Human feedback for responsible AI
Why Prolific for AI alignment?
To ensure AI models work as intended, you need feedback from people with the right expertise and different cultural contexts.
Prolific gives you instant access to domain specialists and diverse perspectives, so you can align AI at speed without sacrificing safety.

Tap into diverse perspectives
Align your AI systems with both specialized knowledge and representative human values.
Tap into 200k+ verified participants, including Domain Experts and diverse participants across varied demographics.

Automate evaluations at scale
Connect evaluations directly to your tools and systems with our API.
Or design your own evaluation tasks with AI Task Builder.
FEATURES

Choose how you want to collect your data
Self-serve through our platform with pay-as-you-go pricing to launch projects instantly. No subscription fees or minimum commitments.
Need end-to-end support? Use our managed services for participant sourcing, quality management, and project execution—so your engineers can focus on model development.
FEATURES
Trusted by AI/ML developers, researchers, and leading organizations across industries.
Questions?
Our platform is designed for immediate deployment. Self-serve projects can launch in minutes, and results can start to arrive within hours. Managed services projects will depend on various factors relating to project scope, evaluation requirements, and other considerations.
You can connect Prolific to any data collection interface using our UI or API. Collect any data format—text, images, audio, and video—for a wide range of alignment techniques, such as supervised fine-tuning (SFT), Reinforced learning from human feedback (RLHF), direct preference optimization (DPO), and more.
With our self-serve platform, you control the process. We provide the infrastructure and participants. You design tasks in your evaluation tool or our AI Task Builder, set criteria, and analyze results.
With managed services, we handle everything from participant sourcing to quality assurance. You define requirements and get verified results.
Traditional labeling providers use large annotation teams on hire. They offer little transparency into their profiles and selection criteria.
Prolific gives you direct access to verified evaluators through self-serve or managed options. This gives you both the quality assurance of managed services and the transparency and control of direct access, with much faster turnaround times