Run research that your own user data can't support, with instant access to 200k+ verified participants
Trusted by researchers at leading consumer tech companies
Get defensible data for R&D in hours, not weeks
Reach the people your product hasn’t won yet
Listening histories, booking patterns, learning sessions - these datasets can't tell you why people who chose a competitor made that decision, how a feature will land before it ships, or what your brand means to someone who's never used it.
Prolific gives you direct access to verified participants outside your product and enables you to get quality datasets in hours, so your research stops chasing decisions and starts shaping them.
Move at the speed of product development
Prolific reduces participant recruitment from weeks to minutes. Full datasets complete the same day. Studies run 24/7 with no timezone bottlenecks.
Collect quality data for trustworthy research
Prolific's 50+ identity and quality checks mean your findings hold up wherever they land. A 0.5% rejection rate across studies means less time cleaning data and more time acting on it.
Research consistently shows that Prolific delivers the highest quality data
Find out more about the multi-layer system that guarantees data integrity for your teams.
Integrate with your entire research stack
Prolific works with every tool in your stack via a simple link or the API. You don’t have to adopt a new platform or stay inside one. Your participant access stays yours, regardless of what changes around it.
View all integrations
Remove ResearchOps bottlenecks
Prolific is built to reduce overheads and give your teams more time for research. Pricing is transparent, with no credits to convert. Run studies independently, without waiting on recruitment logistics and ops for every project.
For complex longitudinal, multi-market, or high-volume studies, Prolific’s Managed Services handles recruitment end to end, so your team focuses on the work, not the coordination.
Learn about Managed Services
Trusted by research teams at leading organizations
Asana used Prolific to research the future of work, reaching precisely targeted external participants and completing studies fast enough to inform product decisions in real time.
"I've played around with a lot of market research tools specifically. Prolific has elevated my experience. It elevated the quality of the research that we can conduct in a shorter amount of time."
Anna James, Work Innovation Analytics Lead, Asana
Read the case study
Turn data into decisions faster
Remove your recruitment bottlenecks with instant access to 200k+ verified participants.
Frequently asked questions
How is Prolific different from a traditional research panel?
Traditional panels optimize for scale. Prolific optimizes for quality and precision. Our 200,000+ participants are active and pre-verified, with detailed profile data that means targeting happens before a study launches, not after. The result is cleaner data, faster turnaround, and a lower rejection rate than most
How quickly can I recruit participants for a study?
For most studies, you'll see your first responses within minutes of launching. Full datasets are typically complete within hours. Studies run 24/7, so there's no dependency on business hours in any single timezone.
Can I recruit participants for sensitive research topics?
Yes. Prolific is widely used for research on topics such as financial stress, health behaviors, and gambling habits, which can create legal or ethical exposure when run on a company's own customers. Our ethical recruitment standards, participant consent frameworks, and precise external screening make Prolific the safer option for this kind of work.
Does Prolific work with the tools my team already uses?
Prolific integrates with any survey, experiment, or interview platform via a simple link. For teams building custom research infrastructure, a full API is available. There's no requirement to adopt a new tool or ecosystem. Prolific connects to whatever you're already using.
How does Prolific support multi-country research?
Prolific covers 40+ countries, with nationally representative samples for the US and UK available at no extra cost. For cross-cultural studies, consistent participant quality across geographies is built in, so you're not stitching together local vendor relationships or managing variable standards by market.
What's the difference between Prolific and User Interviews?
The most significant structural difference is independence. Prolific is a standalone participant infrastructure platform and works with any tool and any workflow. User Interviews is now part of UserTesting, meaning it sits within a broader integrated insights ecosystem.
For research teams running distributed tool stacks who don't want participant access tied to a competing platform, that distinction matters. On data quality, Prolific's pre-verified pool of 200,000+ active participants and 0.5% rejection rate compares favorably to larger panels where participants are algorithmically matched rather than pre-screened.
Can Prolific support longitudinal and multi-wave studies?
Yes. Prolific supports longitudinal research natively. Researchers can recontact the same verified participants across multiple study waves without rebuilding their audience. Retention rates across 30–60-day studies range from 66–90%, so your dataset remains statistically valid through every wave.
What does Prolific cost?
Prolific uses transparent, pay-per-participant pricing. You set a reward for participants' time and pay a flat platform fee on top. There's no setup cost, no subscription, and no credits to convert, so you can calculate the full cost of a study before you launch. Use the pricing calculator.
Do you offer support for larger or more complex studies?
Yes. For multi-wave longitudinal projects, large representative samples, or cross-market studies across languages and geographies, Prolific's Managed Services team handles recruitment end-to-end. Learn more about Managed Services
