Whitepapers

How Prolific guarantees data quality

Simon Banks
|March 20, 2025

See how Prolific's 5-layer defence system ensures authentic human data 

As AI tools become more accessible, AI-generated responses are increasingly contaminating the data that researchers and AI developers rely on. These responses are often convincing, which makes them difficult to spot and dangerous to trust.

Our whitepaper explains the concrete steps Prolific takes to ensure your data comes from verified, genuine human participants.

Learn how Protocol, our multi-layered defence system, guarantees data quality through:

  • Rigorous onboarding with 50+ checks
  • Continuous fraud monitoring across our entire pool
  • In-study authenticity checks that catch AI agents with 100% accuracy in testing 
  • Performance-based quality controls that remove low-integrity actors
  • Participant engagement through fair pay and ethical standards