Meta, Scale, and the future of the AI data market

Meta’s recent $14.8 billion acquisition of a 49% stake in Scale AI marks a defining moment in the evolution of the AI ecosystem.

It introduces a clear fork in the road: On one path, vertically integrated AI giants, where data, model, and application are all owned by the same company. On the other, data partners—laser-focused on helping AI teams build smarter, safer, more trusted systems through collaboration and openness.

At Prolific, we know exactly which path we’re on.

Why your data partner should be obsessed with your success

At Prolific, we’ve built our entire business on independence and alignment:

• We don’t build our own models.
• We don’t compete with our customers.
• We don’t have conflicting incentives.

Our only goal is to improve your AI models, products, and applications. We don't have conflicting priorities. Our success is 100% aligned with yours.

Welcome to the experience era of AI

We’re entering a new chapter in AI—what we call the experience era. Benchmarks still matter, but they’re no longer enough. The question is, will real people adopt, trust, and rely on your AI in practice?

This requires continuous evaluation with real human feedback, from the people using models and products in the real world, not just training data. Prolific's years of experience in human-centered research makes us uniquely positioned for this evaluation-first world.

We're already working with leading AI companies to run continuous human evaluations of model outputs, test AI performance across diverse real-world scenarios, measure user trust and real-world performance, and iterate rapidly based on human feedback. We’ve spent years perfecting the infrastructure for human intelligence at scale: not just crowd annotation, but high-quality, expert-driven insight embedded directly into AI workflows.

Every two minutes, a new study launches on Prolific through our intuitive platform or integrated API. Our network includes over 200,000 vetted participants from 40+ countries: AI taskers, Domain Experts, real users from every walk of life.

Whether you're testing reasoning chains, refining prompt outputs, or aligning your model with human values, we give you the human intelligence layer that AI now depends on.

Building AI with humans at the core

The AI community is realizing that more autonomy doesn’t mean less human involvement—it means the opposite. The most advanced systems today rely on expert human input to align, fine-tune, and evaluate performance.

The human intelligence layer is a missing piece of the AI stack. It’s the infrastructure that lets you infuse real-world human insight—accurate, diverse, and rapid—into every stage of development.

That’s what we’ve built.

• Expertise on demand: Everyone from lawyers and clinicians to analysts and real-world users.
• Global reach: 80+ languages, 40+ countries, from Silicon Valley to Bengal.
• Integration-ready: API-first workflows, real-time feedback, high-throughput pipelines.

And most importantly: we’re structured to help you win. No conflicts. No compromises.

Join us

The industry is shifting—and we’re here to help you lead.

Bring us your most complex AI needs:

• Tasks requiring domain judgment
• Multilingual alignment and evaluation
• Rapid iteration cycles with real-world users

Think of Prolific as your human intelligence partner, ready to plug directly into your AI stack, fast.

If you’re building AI for the real world, let’s talk.

Reach out to our team. Let’s build better AI together.