What's New: Detect AI agents, access B2B professionals, and more

From detecting AI agents with perfect precision to combining screening criteria in more flexible ways, plus access to thousands of verified professionals — read on to see how our latest updates benefit your work.

Detect bots and AI agents with new Bot authenticity checks

Bots and agentic AI can now complete entire surveys autonomously, putting your data quality at risk. Our new bot authenticity checks identify when automated scripts or agents are completing your study.

Bot checks use real-time behavioral analysis to detect non-human patterns across all question types in your survey. In our testing, these checks successfully detected five mainstream and custom AI agents with 100% accuracy, and performed better than other methods commonly used to detect AI.

This free tool works for all Qualtrics studies and runs alongside our existing LLM authenticity checks, which catch when participants use AI tools like ChatGPT to write free-text answers (with 98.7% precision). Together, they ensure your data reflects genuine human insight, not simulated responses that waste your time and money.

Learn more about authenticity checks and how we tested this new method for detecting agentic AI.

Find verified B2B professionals for market research

Need to reach professionals in specific roles or industries? Our growing pool of verified B2B participants now includes thousands of professionals across 40+ occupations, with more being added continuously. You can access:

• Verified domain experts across IT, healthcare, and finance (accessible in-app under "Domain Experts" or via API)
• 2,000+ additional verified professionals available on request, including software developers, project managers, nurses, financial analysts, and sales representatives. Get in touch or reach out to your Prolific contact to access these participants.
• 50+ work-related screeners to find your ideal participants by employment status, seniority, industry, company size, and more. Go to “All screeners” then select “Work” to find these screeners in-app.

Watch our clickable demo to learn how to find B2B audiences on Prolific.

Broader language and geographic coverage

We've expanded our participant pool with more global reach and language capabilities to help you access diverse perspectives for your research.

• Participants from 11 new countries including Argentina, Egypt, India, Morocco, Singapore, UAE, and Vietnam for broader geographic representation
• Language experts across 14 languages for multilingual studies, translation validation, and cross-cultural research
• More specialist participants including reasoning experts, fact-checkers, healthcare professionals, and biology specialists for studies requiring domain expertise

Find language experts and specialists under "Domain Experts" and "AI Taskers" in the app, or access them via the API.

Display your organization name to participants

You can now set a display name that participants see when you run studies. This is ideal for showing your organization or institution name, giving participants better context about who's conducting the research while keeping your individual name private within your workspace. Set your display name in Account settings.

Watch: Can AI improve how groups make decisions?

In the first-ever episode of our podcast The Frontier, we sat down with Google DeepMind’s Crystal Qian, creator of Deliberate Lab, an open-source platform she developed with Google's PAIR (People + AI Research) team for running real-time behavioral experiments with humans and AI.

The platform helps researchers study collective decision-making and AI behavior in dynamic group settings — areas where traditional static benchmarks fall short.

More from Prolific

New research: What helps retention in longitudinal studies

Keeping participants engaged across multiple study waves is one of the biggest challenges in longitudinal research. Andrew Gordon and Simon Jones' new paper examines which factors significantly improve retention rates, offering practical insights for researchers running multi-wave studies.

Meet us at SPSP in Chicago

We'll be at the Society for Personality and Social Psychology (SPSP) annual convention in Chicago from February 26-28, 2026. Stop by to meet our team, learn about new features, and share feedback on how we can better support your research. We'd love to hear from you.

Prolific researchers win AI evals hackathon

Congratulations to Nora and Jerome for winning the recent Apart Research AI evals hackathon! Using Prolific participants to validate their findings, their project "Who Does Your AI Serve? Manipulation By and Of AI Assistants" examined how AI assistants can be manipulated by operators to prioritize certain interests, and how users attempt to manipulate AI systems in return.

They'll present their work, "Who Does Your AI Serve? Manipulation By and Of AI Assistants," at the International Association for Safe & Ethical AI (IASEAI) conference in Paris, February 24-26, 2026.