How Voiceform seamlessly integrated Prolific’s participant pool - and unlocked a new revenue stream

Voiceform is an AI-powered survey platform that makes it easy to combine qualitative and quantitative research. It combines the structure of surveys with the depth of interviews - perfect for market research, customer feedback, and data collection for AI models.

To deliver these insights, Voiceform needs access to thoughtful and engaged participants who provide rich, qualitative responses. By partnering with Prolific, Voiceform makes it easy for customers to find quality participants, launch surveys, and analyze results in a single seamless experience. The result: faster research, deeper insights, and a brand-new revenue stream for Voiceform.

The challenge: Accessing quality data without technical headaches

High-quality data is critical to Voiceform’s customers. They need to capture rich voice, video, and text responses to open-ended questions, which requires access to thoughtful and deeply engaged participants. “Open-ends are the most important part of the survey,” explained Philip Brook, Voiceform’s CEO. “That’s where people really share a lot of their insights.”

Customers use Voiceform for a wide range of use cases, from brand tracking and testing new products to simulating classroom conversations and collecting data to improve cutting-edge AI models. It’s important that they can find the participants they need quickly, whether it’s a large, representative global sample or a niche audience with specific expertise.

Voiceform had tried legacy platforms and panels, but the quality of participants fell short of what they needed. It showed in invalid responses and steep drop-off rates. Low-quality participants reached questions requiring voice inputs, realized they couldn’t fraudulently breeze through them, and abandoned the survey altogether. This compromised both the product experience and customer outcomes.

“With our platform, you can't just click through surveys," Philip said. "The quality has to be there.”

Quality wasn’t the only issue with these platforms. They were complex to set up, creating internal bottlenecks that wasted time and money. “Setting up other platforms was difficult,” Philip said. “I didn’t know half the time what they were talking about.”

This complexity affects Voiceform’s customers as well - researchers who shouldn’t need engineering experience or technical teams to manage integrations. Voiceform wanted them to access insights in minutes, not spend hours trying to wrestle with technical barriers.

Voiceform needed:

• Reliable, high-quality participants who deliver authentic responses
• Fast turnaround times
• A simple, intuitive solution that anyone could use without technical support

The solution: A seamless integration for high-quality data

When other platforms failed to deliver the speed, data quality, and ease of use Voiceform needed, it turned to Prolific. The integration removed technical roadblocks and gave both Voiceform and its customers the ability to gather deeper insights, faster.

Surveys launched in minutes, with ease

Voiceform found Prolific fast and straightforward to set up and use. “It feels like I’m using the HubSpot of panels,” said Philip. “It’s super easy. I can just find, source, and launch projects really quickly.”

Customers sign up to Voiceform and can easily self-serve without needing to speak to sales or a customer service team. The journey is completely seamless:

1. Build: Create surveys in Voiceform with structured questions, voice and video responses, AI-driven probing, custom design, and advanced conditional logic.
2. Launch: Instantly find respondents from Prolific’s pool of 200k+ verified participants and launch the survey.
3. Analyze: Transcribe, translate, extract themes, uncover sentiment, generate charts, and chat with data to find insights in minutes.

Thanks to the integration, customers can set up and launch a study with real respondents in under five minutes and collect data within two hours.

Engaged respondents delivering high-quality quantitative data

To ensure Voiceform’s customers get the highest-quality data, Prolific has robust measures in place that maintain a pool of engaged, carefully verified participants. This includes:

• Rigorous participant screening with over 50 identity and quality checks
• Continuous fraud detection that quickly captures and removes bad actors
• Authenticity checks that detect AI misuse with 98.7% precision

“That’s why we like working with Prolific so much,” Philip said. “Data quality is so important to them, like it’s so important to us. We found that with Prolific, the quality is consistently there - really high-quality data.”

Niche audience searches made simple with extensive filtering capabilities

Prolific’s ever-expanding list of 300+ filters has also proven very useful for Voiceform customers, enabling them to search for and find niche audiences.

“I’m surprised every time I look through,” Philip remarked. “Someone was asking me if we had teachers with a specialist skill. I thought ‘probably not’, but I looked it up - and you did! Niche filtering is really key - clients really care about that.”

The impact: A brand-new revenue stream

Partnering with Prolific solved Voiceform’s operational challenges - and opened the door to new revenue opportunities.

Prolific enabled:

• Net-new revenue from research projects made viable by fast, quality participant sourcing
• Time savings from intuitive platform design
• Stronger client outcomes, thanks to high-quality data and quick delivery

Fighting deepfakes with Voiceform and Prolific

One Voiceform customer - an enterprise security provider working to combat deepfakes - needed diverse, quality datasets to maintain the highest standards in their solutions. Typically, this would involve scheduling expensive and time-consuming one-on-one interviews.

Using Voiceform’s conversational AI surveys and Prolific’s verified participant pool, they scaled audio data collection across eight languages, conducting 500 interviews and saving over 50 hours. They could deploy surveys faster, collect high-quality audio datasets with fewer technical issues, and expand their reach to better serve their global clientele.

Conducting 500 qualitative interviews in 72 hours

Prolific itself has used its integration with Voiceform to capture nuanced insights at scale in the run-up to the 2024 snap election in the UK. Prolific needed in-depth responses in a tight timeline, requiring a solution that was both fast and capable of capturing the intricate details of voter perspectives.

Using Voiceform’s advanced capabilities, the Prolific team built a survey in minutes and gathered qualitative data from hundreds of people at once. In just three days, the team conducted 500 interviews, which provided a deeper glimpse into key election issues that quantitative data can’t capture.

A partnership built on ease, trust, and impact

Prolific’s ease of use and data quality helped Voiceform unlock a new revenue stream and grow with confidence. Philip also highlighted the people behind Prolific as key to the collaboration’s success. “Everyone I’ve worked with at Prolific genuinely cares,” he said. “You can feel it in the way they approach their work.”

The result is a partnership built on trust, collaboration, and shared commitment to quality, helping Voiceform deliver faster, deeper insights for customers worldwide.
 

Partner with Prolific to seamlessly integrate our thoroughly vetted pool of 200k+ respondents, ready to deliver high-quality data in less than two hours.