What's New: Regional rep samples, new specialist participant types, and more

This month, we've launched a range of features to help you recruit the exact participants you need with speed and precision.
From new screening options to search improvements, plus enhanced security checks and tool integrations — read on to discover how September’s updates benefit your research.
Get deeper geographic insights with new regionally representative samples
Our new regionally-stratified representative samples for the US and UK help you avoid costly blind spots by revealing how opinions, behaviors, and preferences vary across different locations.
In just one click, you get census-matched distribution that accurately mirrors regional population density.
Simply select ‘Regional’ under ‘Representative sample’ in-app. To use via API, make the “study_type: uk_regional_rep_sample” or “us_regional_rep_sample” when creating a study.

Send your study to participants skilled in various AI tasks
Need participants with proven AI expertise? Recruit from our pool of verified AI trainers, qualified through hands-on experience and top test scores.
Available skills today include:
- Image annotation
- Video annotation
- Comparative reasoning
- Fact-checking
This means you can target the right participants for the right tasks, ensuring higher-quality results for your studies. And this is just the start. Expect more specialized AI capabilities to be added soon.

AI-powered audience search got an upgrade
Searching for participants is now faster and more intuitive with our latest upgrade and refinements. That means higher-quality matches, less time spent refining search filters, and no trade-off in speed. Just type what you’re looking for, and let the system do the work.
Plus, our AI-powered Audience Finder is now available for anyone to use, so colleagues can quickly check that we have their audience without needing to sign up.

Periodic identity confirmation checks ensure authentic, human feedback
For several years, Prolific participants have undergone bank-grade ID verification to make sure you get authentic responses from real people — not bots, duplicate accounts, or fraudulent actors.
We’ve now introduced extra checks that ask participants to reconfirm their identity periodically with a quick video recording. This ensures accounts aren’t compromised and participants are still who they say they are.
Complete user research in 2 hours with Useberry and Prolific
Did you know you can run user research with Prolific’s participants directly in Useberry? Create and launch studies, recruit participants, and review results, all from one place.
And now, you can message participants and approve or return submissions right inside Useberry, making your workflow even smoother. Watch the step-by-step video to see it in action.
In two hours or less, you can start gathering meaningful responses from real people. Try Useberry with Prolific today.
Join cutting-edge AI discussions at our upcoming roundtable dinners for AI leaders
San Francisco
- September 10th: In the Loop: An Exclusive Dinner for Human Data Experts in AI
- October 9th: Shaping a human-aligned future for AI: Exclusive tech leaders dinner
New York
London