Product Updates

What’s New: Faster AI-powered audience search, authenticity checks, and more

Lily Haycraft Mee

|June 3, 2025

AI-powered audience search, authenticity checks. catch AI misuse, and more

What’s New: Faster AI-powered audience search, authenticity checks, and more

Welcome to our May 2025 product updates!

As AI’s explosive growth fundamentally changes the research landscape, real human insights are more valuable and harder to secure than ever.

Prolific is leading the charge with new solutions that protect research integrity while embracing the opportunities of our AI-driven future.

Find participants faster with new AI-powered audience search

Finding the right participants can be tricky when there are hundreds of screeners to choose from. Prolific’s new AI-powered search helps you find and apply the demographics you need instantly. Head to the ‘Participants’ tab in your Prolific workspace to try it.

Catch AI-generated responses with authenticity checks (in beta)

More people are adopting AI tools every day. Models are becoming more sophisticated, making it harder to tell human from AI-generated answers.

That's why we've built authenticity checks. This powerful new tool automatically detects AI-generated free-text responses, with 98.7% accuracy.

When enabled, easily see and sort through flagged submissions, saving countless hours of manual checks. Available now on Qualtrics, Gorilla Questionnaire Builder, and Prolific’s AI Task Builder only. Learn more here.

We’ve introduced new measures to ensure better data quality

Each day, our dedicated quality team adapts the rules of Protocol, our proprietary data protection system. Protocol curtails bad actors and ensures you get the highest-quality data.

As new AI-driven fraud impacts panel providers across the industry, we’ve been proactively tightening the rules of Protocol. In recent weeks, we’ve improved our ability to catch geolocation fraud and participants misrepresenting their demographics.

Watch our VP of Product and CEO discuss how Prolific maintains data quality in the age of AI

To learn more about our approach to data quality, watch our VP of Product, Sara Saab, and CEO, Phelim Bradley, talk in-depth in our recent discussion about 'Keeping research real in the age of AI'.

You’ll learn about:

Current challenges in maintaining data quality with increasing AI use
Prolific’s approach to data quality and our suite of features
Practical strategies to optimize study design for data quality
New authenticity checks with a feature demo

Watch on-demand here.

Pay guidance for Domain Experts is live and coming soon for AI Taskers

When you select Domain Experts, our in-app pay scale automatically displays the current recommended rates for these premium participants who’ve gone through a highly rigorous verification process. These rates help you successfully attract and engage skilled, specialized demographics for your tasks. Also available via the API and coming soon for AI Taskers.

For example, the below recommended rate is for verified experts in Javascript.

New study labels help you match with the right participants

When it’s clear what a task involves upfront, you’re more likely to attract the right participants—it helps them choose based on their available time, skills, and technical setup.

Our new “AI task” study label lets you provide more specific labels like "fact-checking" or “reasoning”, improving task completion rates and data quality. Add these new labels when setting up your next study on Prolific.

Launch 30,000 tasks at once with Taskflow

You can now annotate and evaluate data on a much larger scale thanks to our latest Taskflow update. Launch up to 30,000 tasks in one go, depending on URL length.

For lower payload tasks (i.e. shorter URLs), you can upload 30,000+ tasks. For bigger payloads with longer URLs, the number of tasks may be less, e.g. 5000 tasks. Learn more about how to use Taskflow.

Ballpark has partnered with Prolific to deliver a comprehensive UX and market research solution

Ballpark's AI-assisted UX and market research platform makes it fast and simple to make data-driven business decisions. Discover and deliver at speed with AI-generated surveys, transcripts, and summaries.

With our partnership, you can now seamlessly access Prolific's global participant pool inside Ballpark, so you can set up research and draw conclusions on the same day. Try Ballpark today.