Case Studies

How Ballpark delivers research results in under an hour with Prolific's API

George Denison

|September 5, 2025

Ballpark makes it easy for anyone - not just trained researchers - to run effective studies and get answers fast. By integrating Prolific’s high-quality, on-demand participant pool directly into its platform, Ballpark’s AI-powered experience has empowered customers to design, launch, and analyze research in under an hour. The partnership has driven exponential growth for Ballpark, positioning them to compete with established platforms - all without having to build their own panel.

What is Ballpark?

Ballpark makes research simple, fast, and accessible to everyone. Whether you’re testing a prototype, surveying customers, or validating a live website, Ballpark gives teams the tools to run any consumer, brand, or product research with over 3 million participants and get answers within 60 minutes.

“Our goal is to help people self-serve their own research,” says Murat Multu, CEO of Ballpark. “We’re a super simple way for a non-researcher to get started, so they can make better decisions, faster.”

Ballpark customers can launch a study, target the right participants, and collect insights in under an hour. That speed and scale come from Ballpark’s AI-assisted platform and seamless integration with Prolific.

The challenge: fast, targeted recruitment without building a panel

Even at the most forward-thinking, design-led companies, access to customers isn’t guaranteed. “In fintech, for example, compliance means no one’s sharing a CSV of emails in the bank,” says Murat. “Some teams simply don’t know how to reach their audience.”

For Ballpark, having participant recruitment built into the product was essential. But building and managing their own panel wasn’t an option.

“We’re a small startup focused on tech,” Murat explained. “We didn’t want to find and manage tens of thousands of people. We wanted to focus on the software and let someone else handle the participant side.”

The team needed a partner that:

Offered instant, on-demand participant access
Supported granular demographic targeting
Provided a mature API for fast integration

The solution: Prolific’s API + hands-on partner support

An online search led Ballpark to Prolific. “At the time, there was nothing else out there with open documentation, where you didn’t have to go through a sales process,” says Murat. “Our engineers could read the docs, see it was feasible, and get going.”

From first contact, the Prolific team moved quickly, jumping on calls, setting up a dedicated Slack channel, and guiding the build.

The integration uses almost all of Prolific's API features, from status tracking to fulfillment and reporting, creating a comprehensive, well-rounded feature set within Ballpark's self-serve platform.

Ballpark didn't need to build their own tools into their platform to manage these features. Ballpark's support team, customer success, and research services teams can manage and track all studies through Prolific's user interface.

"This saves a whole bunch of time. In terms of management, logistics, and customer support, that's a really big win," says Murat.

“Since then, we’ve refined it and kept iterating on it, and it’s lovely. We’re pretty much using all the features available on the API. We have order tracking, status updates, reporting, loads of fulfilment features as well, which are useful. Lots in there that’s made it into a really well-rounded feature.”

How it works for customers

Design your study: Ballpark’s AI assistant, Coach, helps you turn a research goal into the right questions and tasks.
Choose your audience: Use your own list or recruit directly from Prolific’s participant pool, with live availability and targeting filters.
Launch: Studies go live instantly. General population targeting gets results in 30–60 minutes.
Analyze: Ballpark turns responses, whether text, audio, or video, into insight reports, visual summaries, and filterable tables.

Some customers have sent studies to thousands of participants and seen results in under 24 hours, a turnaround that would have been impossible before partnering with Prolific.

The impact: faster research, exponential growth

Ballpark’s Prolific-powered recruitment has transformed both their product and their business.

Speed: End-to-end studies complete in less than an hour for general population targeting.
Scale: Studies involving hundreds or even thousands of people are completed in a day.
Quality: Transparent order tracking, status updates, and participant quality controls.

Prolific also gave Ballpark the ability to compete with platforms that had their own panels, without the cost, complexity, and distraction of building one.

“When we integrated with Prolific, it changed a lot for us,” says Murat. “We got into conversations and deals we wouldn’t have been in before.”

A true partnership

Murat points to Prolific’s ongoing improvements and collaborative approach as a key reason for the partnership’s success:

Immediate, dedicated support

From the very first contact, Prolific demonstrated exceptional commitment. "Four people got on a call immediately after we got in touch. They took it very seriously," recalls Murat. The partnership began with a dedicated Slack channel and direct access to the Prolific team throughout the integration process.

Continuous platform enhancements

Prolific's monthly improvements directly benefit Ballpark's customers. "Prolific is continuously adding more and more improvements to the platform every month. It's really exciting to work with the team," says Murat.

Shared learnings about recruitment best practice

The partnership goes beyond technical integration - it's a knowledge exchange. "It's exciting to understand all the things Prolific has taught us about recruitment, working together to ensure higher quality participants," Murat notes.

Tools that save development time

Prolific's admin interface has been particularly valuable, providing visibility that benefits Ballpark's support teams, customer success, and research services. "We don't have to build that ourselves. This saves a whole bunch of time," explains Murat. "In terms of management, logistics, and customer support, that's a really big win."

Responsiveness to feedback

Throughout the partnership, Ballpark has been able to make requests and suggestions that get actioned by the Prolific team.

This partnership has allowed Ballpark to keep its focus on building the best possible research experience, confident that participant recruitment is in expert hands.